The first and most important step of our process is understanding our client’s objectives with the video.
The graph editor allows you to manipulate the timing of animations between keyframes, which can add smooth, clean transitions to your animations. Even a basic understanding of keyframes will open up a wealth of animation options.Īnother concept to understand when starting is the graph editor. Keyframes are recorded settings that allow the user to manipulate animation effects.
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The video also covers how to render a video, which can walk you through how to export your finished product.Īnother important concept to understand in After Effects is the use of keyframes. This tutorial from Adobe is useful in getting to know the space and some basic tools. The transition from designing static 2-D designs in Photoshop to working in a timeline for animating in After Effects can be intimidating with the introduction of so many new tools, but the creative possibilities will open up immensely with even a basic understanding of the workspace! To help you get started, we’ve compiled a list of our go-to motion graphic basics.įirst, get familiar with the After Effects interface and your essential tools. Even if you’re familiar with other products in the Adobe Suite, the tools and capabilities of After Effects can seem pretty foreign if you’ve never used the software. Before jumping in, there are some important steps to take to set your project up for success. Our team delved into Adobe After Effects to bring our video and animation ideas to life.
Things to Know Before Jumping into After Effects
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By shifting their focus from a tv audience to a digital audience, brands are catering their video content specifically for social media and having fun with studio photography, stop motion, and post-production creativity. To do this, the world’s top brands are exploring video possibilities beyond traditional commercial tv spots by getting creative with their products. With 100 million hours of daily video watch time on Facebook, brands are using video to make a longer lasting impression. The use of video content on social media is exploding and will continue to be a way to create engaging interactions. In the cluttered world of social media, brands are constantly searching for ways to break through the noise to stand out.
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